Many consumers are deeply skeptical about large corporations claiming to go green, as very few companies are seen as honest to begin with. However, a large enough eco-conscious audience now exists to make it worthwhile for brands to join the ECO-ICONIC fray. Just seek out the eco-minded middle classes around the world and you will be off to a good start. For the next 12 months, at least 😉

Despre eco-iconic, eco-embedded si eco-boosters în ultimul briefing de la Trendwatching.com.

Tags: eco, iconic, trend, trendwatching